نوع مقاله : مقالات پژوهشی آمیخته
نویسندگان
1 گروه مدیریت دولتی، دانشکده مدیریت و اقتصاد، دانشگاه تربیت مدرس، تهران، ایران.
2 گروه مدیریت بازرگانی، دانشکده کسب و کار و اقتصاد، دانشگاه خلیج فارس، بوشهر، ایران.
چکیده
کلیدواژه‌ها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Objective: The question of what elements entrepreneurs pay attention to enter a specific industry is important in the entrepreneurship literature. On the other hand, people's decision-making style follows three logical, emotional, and intuitive patterns. This research has been done to answer the question, what factors do entrepreneurs with a rational, emotional, and intuitive style pay attention to enter an industry?
Method: This research is applied research in terms of purpose and tries to help to shed more light on how entrepreneurs make a strategic decision to choose an industry. This research has a mixed method design (multiphase design). The decision-making model of entrepreneurs is assessed with a quantitative approach, and the tool for collecting is a questionnaire. The way entrepreneurs decide to enter a specific industry will be examined with a qualitative approach. The interview method has been used to obtain the required information at this stage.
Results: The research findings show that the way entrepreneurs enter with a logical, emotional, and intuitive style has a series of similarities and differences. The clustering of extracted codes in this research is categorized into 21 themes.
Conclusion: The results of the research showed what factors entrepreneurs with a logical, emotional and intuitive decision-making style consider for choosing an industry.
کلیدواژه‌ها [English]
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