نوع مقاله : مقالات پژوهشی آمیخته
نویسندگان
1 گروه مدیریت کارآفرینی، دانشکده مدیریت ،دانشگاه آزاد اسلامی واحد دهاقان
2 دانشیار دانشگاه آزاد اسلامی واحد دهاقان
چکیده
کلیدواژهها
موضوعات
عنوان مقاله [English]
نویسندگان [English]
Abstract
Background: In the last decade, social entrepreneurship has attracted the attention of academics, policy makers and entrepreneurs. Economic challenges in crises in general and in the Covid-19 pandemic in particular, pose huge problems for governments in terms of excessive demand for medical care and social support from that part of the population. That they cannot meet their basic needs. Social entrepreneurial investments help to reduce such consequences. Social entrepreneurship is a concept derived from entrepreneurship; but it has purposes and goals different from entrepreneurship. The intention of social entrepreneurship activity is to solve a social problem or to encourage social activity in order to create a sustainable solution.
Purpose: The purpose of the current research was to design a digital social entrepreneurship model and test and fit it through structural equation modeling.
Methods: The research is a mixed qualitative and quantitative method. It is practical in terms of purpose and exploratory in terms of its nature. The qualitative part is based on data-based theory and the quantitative part is based on structural equation modeling. The statistical population was the qualitative part of the research of businesses in the social and digital fields of the country. The data is based on interviews with 11 expert entrepreneurs and activists of these two business areas, through targeted sampling using the snowball method and a quantitative part by distributing researcher-made questionnaires among the entrepreneurs and managers of the above two areas. Has been collected. Validity and reliability were evaluated and confirmed by Lincoln and Goba method. Qualitative data analysis was done with the help of Maxquda.2020 software and quantitative data analysis was done with SPSS and Smart PLS.3 software.
Findings: Based on the research findings in the qualitative part, the concept of digital social entrepreneurship has formed the central phenomenon of the model. Out of 33 influential components, causal conditions with four components: personality traits, people's role models, neglected needs of society, special advantages of digital approach; Background conditions with the following components: society's acceptance, availability of entrepreneurship platform, knowledge and expertise of entrepreneurship and application of suitable digital approach tools; Intervening factors in three categories: strengthening, weakening and potential; Strategies under five categories: partnership strategy, program development and professional implementation, facilitating conditions and supporting social businesses, long-term gradual growth and modeling; The consequences have been identified with the following components: the excellence of the society, the acquisition of a superior social position, the promotion of public welfare, the acceleration of affairs, the development of businesses, and the satisfaction of satisfied needs, and based on the findings of the quantitative part, the main relationships of the research model and Confirmed.
Conclusion: Entrepreneurs and social entrepreneurship companies will be able to provide faster, more valuable services if they advance their activities in the direction of solving social problems, with a tendency towards digitalization and using online services, And provide a wider range and cover more needy people and transfer the scope of providing social entrepreneurship services from the local territory to beyond the borders and achieve a more sustainable competitive advantage.
کلیدواژهها [English]
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