طراحی ارزش پیشنهادی در مدل کسب‏ و‏کار مدارس هوانوردی

نوع مقاله : مقالات پژوهشی- کیفی

نویسندگان

1 گروه کسب‏و‏کار جدید، دانشکده کارآفرینی، دانشگاه تهران، تهران، ایران

2 گروه کسب و کار جدید، دانشکده کارآفرینی، دانشگاه تهران ، تهران، ایران

چکیده

هدف: طراحی ارزش پیشنهادی در مدل کسب‏ وکار مدارس هوانوردی از اهداف مورد نظر این پژوهش است.
علم در سیر تاریخی آن ،به سازوکاری درخور، جهت تحقق مرجعیّت علمی با استمداد از نگرش‌های بدیل فلسفی دست یابد.
روش: مقالۀ حاضر به صورت مطالعات کتابخانه‏ای و کیفی با روش نمونه‏برداری گلوله‏برفی به صورت خطی و استفاده از ابزار مصاحبه نیمه‏ساختاریافته از خبرگان آموزش در صنعت هوانوردی با حداقل 5 سال سابقه کار مرتبط انجام گرفته است.
یافته‌ها: روش اصولی نیروپروری، امنیت پرواز، استفاده از ابزارهای دیجیتال، دسترسی به فرودگاه، دریافت ارزش اجتماعی، اشتغال در داخل و خارج، آموزش عملی، تنوع در زمان‏بندی آموزش، تنوع در هواپیما و سایر زیرساخت‏های آموزشی، ارائه کمک‏های مالی و غیرمالی به دانشجو از جمله‏ ارزش‏های پیشنهادی می‏باشند.
نتیجه: آموزش نیروهای انسانی در صنعت هوانوردی از مهم ترین پارامتر های افزایش کیفیت و ایمنی در صنعت هوانوردی می باشد. وجود استاندارد های تدوین شده پزشکی و غیرپزشکی از سوی سازمان‌های هوانوردی بین المللی و هر کشور گواه این ادعاست. در این بین مدارس هوانوردی در کشور ایران از شرایط خاصی برخوردارند. عواملی همچون تحریم، مدیریت ضعیف، زیرساخت نامناسب و تورم باعث مشکلات عدیده‏ای در حفظ کیفیت آموزش از سوی این مدارس گردیده است. متاسفانه به دلیل عدم تبلیغات مناسب و آگاهی جامعه از تنوع رشته های هوانوردی، در برخی از رشته های این صنعت همچون خلبان زمین[1] و نگهداری و تعمیرات و نیروهای اداری این شرکت‏ها با کمبود نیرو مواجه هستند که این موضوع از توزیع نامناسب نیرو انسانی در این صنعت در کشور ایران حکایت دارد. داده های بدست آمده در مصاحبه های نشان از آن دارد که افراد به طور مشترک دارای ارزش های مشترک هستند حال در مرحله انتخاب آموزشگاه بوده و چه در مراحل آموزش عملی و اشتغال باشند.
 

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Value proposition Design in the Business Model of Aviation Schools

نویسندگان [English]

  • Reza Mohammadkazemi 1
  • Seyed Mojtaba Sajadi 1
  • MohammadJavad ManouchehrTayebi 2
1 Department of Business Creation, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran
2 Department of Business Creation, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran.
چکیده [English]

Objective: Designing the value proposition in the business model of aviation schools
Method: : Library and qualitative studies with snowball sampling method linearly and using semi-structured interviews from experts in aviation industry education with at least 5 years of relevant work experience
Results: The principled method of empowerment, flight safety, use of digital tools, access to airport, social value, employment inside and outside, practical training, diversity in training scheduling, diversity in aircraft and other educational infrastructure, providing financial and non-financial assistance to students are among the proposed values.
Conclusion: Training human resources in the aviation industry is one of the most important parameters for improving quality and safety in the aviation industry. The existence of medical and non-medical standards developed by international and national aviation organizations is proof of this claim. In the meantime, aviation schools in Iran have special conditions. Factors such as sanctions, poor management, inadequate infrastructure and inflation have caused many problems in maintaining the quality of education by these schools. Unfortunately, due to lack of proper advertising and awareness of the society from the diversity of aviation disciplines, some disciplines of this industry such as ground pilot and maintenance and repair and administrative staff of these companies are facing shortage of manpower, which indicates the inappropriate distribution of human resources in this industry in Iran. The data obtained in the interviews show that people have common values ​​whether they are in the stage of choosing a training institute or in the stages of practical training and employment.

کلیدواژه‌ها [English]

  • Aviation school
  • Business model
  • Value proposition

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