طراحی الگو مسئولیت اجتماعی در کارآفرینی با استفاده از روش فراترکیب

نوع مقاله: مقالات پژوهشی- کیفی

نویسندگان

1 دانشجوی دکتری مدیریت بازاریابی،دانشگاه آزاد اسلامی واحد علوم و تحقیقات تهران.

2 استادیار گروه مدیریت بازاریابی ، دانشگاه آزاد اسلامی واحد علوم و تحقیقات تهران.

3 استاد گروه مدیریت خدمات درمانی،دانشگاه آزاد اسلامی واحدعلوم و تحقیقات تهران.

4 عضو هیئت علمی دانشگاه آزاد اسلامی

چکیده

بسیاری مدیران و پژوهشگران بر این باورند که مسئولیت اجتماعی یکی از اجزای اصلی ارتباط بین شرکت و محیط می باشند و می تواند به عنوان مزیت رقابتی برای شرکت ها در آید و برای آنها بسیار با اهمیت می باشد. مسئولیت پذیری در کارآفرینی اهمیت ویژه ای دارد. دلیل آن منافع زیادی است که برای کارآفرینان وجود دارد. لذا هدف این پژوهش، شناسایی و ترکیب مقوله ها، مفاهیم و شاخص های مسئولیت اجتماعی در کارآفرینی می باشد. پژوهش حاضر از حیث هدف بنیادی گردآوری و تحلیل داده ها فراترکیب می باشد. جامعه پژوهش، 331 مقاله علمی معتبر انتشار یافته بین سالهای 2005 تا 2019 است که پس از پالایش و کنترل کیفیت متون، 35 مقاله باقی ماند که برای کد گذاری وتحلیل استفاده شد. سپس کد ها ترکیب و مفاهیم به دست آمد. با استفاده از شاخص کاپای کوهن، مفاهیم سنجش پایایی شد. همچنین با آنتروپی شانون تحلیل محتوا انجام شده و مفاهیم رتبه بندی شدند. در نهایت 17 مفهوم باقی مانده در سه سطح خرد، میانه و کلان در قالب الگویی به عنوان یافته های پژوهش ارائه گشت. نتایج نشان داد کارآفرینی و مسئولیت اجتماعی می تواند به توسعه پایدار منجر شود.

کلیدواژه‌ها


عنوان مقاله [English]

Designing a Pattern of Social Responsibility in Entrepreneurship using Meta-synthesis method

نویسندگان [English]

  • Mohamadhadi Bagheri 1
  • Mohamadali Abdolvand 2
  • Seyed Jamaledin Tabibi 3
  • behnaz khodayari 4
1 Ph.D. student in marketing management, Department of marketing management, Science and Research Branch, Islamic Azad University, Tehran
2 Assistant Prof., Department of marketing management, Science and Research Branch, Islamic Azad University, Tehran
3 Prof., Department of Health care management, Science and Research Branch, Islamic Azad University, Tehran
4 Faculty member Islamic Azad University
چکیده [English]

Many managers and researchers believe that the Social Responsibility is a key component of the relationship between the company and the environment and it can serve as a competitive advantage for frimes. So it is very important. Responsibility is particularly important in Entrepreneurship, because there are so many benefits for entrepreneurs. The purpose of this research is to identify and combine the categories, concepts and indicators of social responsibility in entrepreneurship and this is a basic research. The method of study is Meta-synthesis. To do so, 331 articles published between 2005 and 2019 in the best scientific journals are collected. Then articles were manually screened. 35 articles remained which were used for coding and analysis. Then codes were combined and the concepts obtained. The reliability of the concepts was assessed using the Gohan's kappa index. Content analysis was also performed with Shannon entropy and the concepts were ranked. Eventually 17 concepts remained witch in three levels of micro, middle and macro were presented on a pattern as research findings. The results showed that entrepreneurship and social responsibility can lead to sustainable development.

کلیدواژه‌ها [English]

  • Sustainable Development
  • Meta-synthesis
  • Entrepreneurship
  • Social Responsibility

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