رابطه شبکه های اجتماعی بر عملکرد کسب و کارهای زنان با نقش میانجی هوشیاری کارآفرینانه و تبعیض جنسیتی

نوع مقاله: مقاله پژوهشی - کمی

نویسندگان

1 دانشیار گروه مدیریت دولتی، دانشکده مدیریت، دانشگاه آزاد اسلامی، واحد تهران جنوب

2 کارشناس ارشد مدیریت بازرگانی، دانشکده مدیریت، دانشگاه آزاد اسلامی واحد تهران جنوب،

چکیده

چکیده
پژوهش حاضر که از لحاظ هدف، کاربردی و از نظر روش جمع‌آوری داده‌ها از نوع توصیفی- پیمایشی است به بررسی رابطه شبکه‌های اجتماعی بر عملکرد کسب‌وکارهای زنان با نقش میانجی هوشیاری کارآفرینانه و تبعیض جنسیتی پرداخته است. جامعه آماری پژوهش دربرگیرنده 148 نفر از زنان صاحب کسب وکار در سیزدهمین همایش توسعه کارآفرینی زنان ایرانی بودند که با استفاده از فرمول کوکران و روش نمونه‌گیری تصادفی ساده 106 نفر حجم نمونه درنظر گرفته شده است. داده‌های لازم از طریق پرسشنامه جمع‌آوری شده است. تجزیه و تحلیل اطلاعات با استفاده از روش مدل‌سازی معادلات ساختاری به روش حداقل مربعات جزئی استفاده شد که به این منظور نرم‌افزاری آماری PLS Smart بکار گرفته شده. نتایج پژوهش بیانگر رابطه معناداری بین شبکه‌های اجتماعی بر عملکرد کسب‌وکارهای زنان با نقش میانجی هوشیاری کارآفرینانه و تبعیض جنسیتی می‌باشد. همچنین شبکه اجتماعی و تبعیض جنسیتی و هوشیاری کارآفرینانه بر عملکرد کسب‌وکارهای زنان رابطه معناداری دارد. با توجه به رابطه شبکه‌های اجتماعی بر عملکرد کسب‌وکارهای زنان می‌توان بیان کرد که ارتباطات گسترده و موثر زنان از طریق شبکه‌های اجتماعی می‌تواند به عملکرد بهتر آنها در زمینه کسب وکار منجر شود.

کلیدواژه‌ها

موضوعات


عنوان مقاله [English]

The relationship between social networks and performance of women's businesses :the mediating role of entrepreneurial alertness and gender discrimination

نویسندگان [English]

  • parvaneh gelard 1
  • maryam hosseiny hosseiny 2
  • elahe Asgari 2
1 Faculty Member
چکیده [English]

The current research in terms of purpose is applied and descriptive-survey in terms of data collection. It has been investigated the relationship between  social networks and the performance of women's businesses performance with the mediating  role of entrepreneurial alertness and gender discrimination. The statistical population of the study includes 148 Iranian female business owners who attended the 13th Women's Entrepreneurship Development Conference. Using Cochran's formulas and simple random sampling, the sample size has been consisted of 106 women. The essential data has been collected by a standard questionnaire. The data analysis has been conducted by the Structural Equation Modeling (SEM) using the Partial Least Squares; and the statistical software PLS Smart was used. The research findings indicate that there is a significant relationship between the social networks and the women's business performance regarding the mediating role of entrepreneurial alertness and the gender discrimination. Since the social networks influence the women's business performance, so women could improve their business performance through extended and effective communication in the social networks.

کلیدواژه‌ها [English]

  • Entrepreneurial alertness
  • Gender discrimination
  • social networks
  • Women's business performance
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