نوع مقاله : مقاله پژوهشی - کمی
نویسندگان
1 دانشیار گروه مدیریت دانشگاه پیام نور تهران
2 دکترای مدیریت منابع انسانی، مرکز تحصیلات تکمیلی پیام نور تهران
3 دانشجوی کارشناسی ارشد مهندسی فناوری اطلاعات، دانشگاه شیراز
4 دانشجوی کارشناسی ارشد مدیریت ، دانشگاه پیام نور تهران
چکیده
کلیدواژه‌ها
عنوان مقاله [English]
نویسندگان [English]
New technologies are considered as important sources for entrepreneurial activities due to their vital role in creating and developing the old markets. These technologies are of paramount importance, particularly in high-tech and digital industries. Artificial intelligence (AI) is a U turn in high tech and computer industries. Since this issue has not sufficiently been explored in the existing literature, this research attempts to identify the applications of artificial intelligence in creating competitive advantages for technological firms. Therefore, the authors have found six categories of applications and then used a conceptual model to answer the research main question. The population of the study includes entrepreneurial firms in game industries in Tehran. A convenience sampling method was used and finally 28 firms were selected. The questionnaire was used to gather the data which was analyzed through one sample t-test and regression analysis. The findings show that competitive advantages are influenced by customer behavior, control, and procurement activities. Moreover, the regression analysis reveals that AI has the most influence on competitive advantages, and the second elements were, in sequence, personnel control and customer behavior analysis.
کلیدواژه‌ها [English]
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