Document Type : Research Paper
Author
Department of technological entrepreneurship , faculty of entrepreneurship, university of tehran
10.22059/jed.2025.385208.654444
Abstract
The creative industries, encompassing scientific, artistic, economic, and technological creativity, play a pivotal role in economic development and innovation in today’s world. These industries, which include fields such as design, architecture, fashion, media, video games, and software development, are in the early stages of growth in our country. Despite their considerable potential, they face various developmental challenges. For maximizing these industries' capacities, the active presence of entrepreneurs and the enhancement of their technological competencies are essential. One of the most critical factors that can contribute to the success of technological entrepreneurship in this sector is social networks, which enable entrepreneurs to exchange knowledge and access diverse resources. This study aims to examine the influence of social networks on technological entrepreneurial performance within the creative industries. Specifically, it seeks to understand whether social networks serve as a tool for improving entrepreneurs' performance in technological fields, increasing entrepreneurial opportunity recognition, and fostering risk tolerance. This research is applied in nature and utilizes a survey method for data collection. The necessary data were collected through a questionnaire distributed among experts, entrepreneurs, and active participants in the creative industries sector. The study’s statistical sample consists of 384 individuals from this field, determined using the Cochran formula. Data analysis was conducted using structural equation modeling (SEM) and partial least squares (PLS) methodology. The findings indicate that social networks have a direct positive effect on enhancing technological entrepreneurial performance. Additionally, social networks indirectly boost entrepreneurial performance by increasing opportunity recognition and strengthening entrepreneurs' risk-taking tendencies. The results suggest that entrepreneurs who use social networks to connect and access knowledge are better positioned to recognize opportunities and demonstrate greater willingness to take risks. These findings underscore the significance of social networks as a resource for the growth and development of entrepreneurship within the creative industries. The innovation of this research lies in emphasizing the role of social networks as a crucial tool for fostering technological entrepreneurship in creative industries. Moreover, understanding that social networks can provide a platform for knowledge exchange and support the processes of creativity and innovation contributes to the existing literature. This research highlights the importance of establishing suitable networking infrastructures and providing interactive opportunities for entrepreneurs in creative industries to enhance technological entrepreneurship. Based on these findings, it is recommended that supportive institutions such as accelerators and incubators create specialized social networks and hold relevant events to provide entrepreneurs with the resources and knowledge they need. Furthermore, strengthening relationships with social media platforms can offer new opportunities for innovation and access to diverse experiences for entrepreneurs in this sector, fostering their international growth and development.
Keywords: Social Networks, Entrepreneurial Performance, Technology, Creative Industries, Technological Innovation, Risk-TakingKeywords: Social Networks, Entrepreneurial Performance, Technology, Creative Industries, Technological Innovation, Risk-Taking
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