The strategy of developing the competitive advantages of indigenous rural entrepreneurship )Case study: rural areas of Isfahan(

Document Type : Research Paper

Abstract

Objective: Indigenous rural entrepreneurship is one of the youngest research fields, which shows that this type of entrepreneurship is incompatible with some basic assumptions of classical (western) entrepreneurship. In Iran, including in Isfahan city, which has a rich cultural heritage and indigenous people, so far no attention has been paid to the issue of indigenous rural entrepreneurship and its competitive advantages.
Method: The current research, as an applied research in the field of indigenous rural entrepreneurship, tries to analyze and introduce this type of entrepreneurship and examine the competitive advantages of indigenous rural entrepreneurship. The current research is applied research in terms of purpose and descriptive-correlation research in terms of nature. The statistical population of the research consists of 339 entrepreneurs in the rural areas of Isfahan city. Data analysis was done using SPSS software and structural equation modeling (Smart PLS). In this research, the observed variables for four components of economic advantage, cultural advantage, social advantage and environmental advantage were obtained
Results: The results show that the measured validity of all four effective measurement models on indigenous rural entrepreneurship is acceptable. According to the results, the t coefficients between the main research variables were above 3.15, which means that the relationship is significant and direct; In this way, the dimensions of economic advantage, cultural advantage, social advantage and environmental advantage affecting rural native entrepreneurship are positive and significant, the value of R2 shows that %96.7 of the dimension of native entrepreneurship is explained by achieving the four dimensions, and the dimension of economic advantage is explained by the coefficient 0/89 has had a greater impact than other dimensions.
Conclusion: Recognizing these advantages can be a stimulus to encourage rural natives to create rural native entrepreneurship.

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References

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