Document Type : Research Paper
Department of Public Administration, Faculty of Management and Economics, Tarbiyat Modares University, Tehran, Iran.
Department of Business Administration, Faculty of Business and Economics, Persian Gulf University, Bushehr, Iran.
Objective: The question of what elements entrepreneurs pay attention to enter a specific industry is important in the entrepreneurship literature. On the other hand, people's decision-making style follows three logical, emotional, and intuitive patterns. This research has been done to answer the question, what factors do entrepreneurs with a rational, emotional, and intuitive style pay attention to enter an industry?
Method: This research is applied research in terms of purpose and tries to help to shed more light on how entrepreneurs make a strategic decision to choose an industry. This research has a mixed method design (multiphase design). The decision-making model of entrepreneurs is assessed with a quantitative approach, and the tool for collecting is a questionnaire. The way entrepreneurs decide to enter a specific industry will be examined with a qualitative approach. The interview method has been used to obtain the required information at this stage.
Results: The research findings show that the way entrepreneurs enter with a logical, emotional, and intuitive style has a series of similarities and differences. The clustering of extracted codes in this research is categorized into 21 themes.
Conclusion: The results of the research showed what factors entrepreneurs with a logical, emotional and intuitive decision-making style consider for choosing an industry.