Value proposition Design in the Business Model of Aviation Schools

Document Type : Research Paper

Authors

1 Department of Business Creation, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran

2 Department of Business Creation, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran.

10.22059/jed.2023.353387.654117

Abstract

Objective: Designing the value proposition in the business model of aviation schools
Method: : Library and qualitative studies with snowball sampling method linearly and using semi-structured interviews from experts in aviation industry education with at least 5 years of relevant work experience
Results: The principled method of empowerment, flight safety, use of digital tools, access to airport, social value, employment inside and outside, practical training, diversity in training scheduling, diversity in aircraft and other educational infrastructure, providing financial and non-financial assistance to students are among the proposed values.
Conclusion: Training human resources in the aviation industry is one of the most important parameters for improving quality and safety in the aviation industry. The existence of medical and non-medical standards developed by international and national aviation organizations is proof of this claim. In the meantime, aviation schools in Iran have special conditions. Factors such as sanctions, poor management, inadequate infrastructure and inflation have caused many problems in maintaining the quality of education by these schools. Unfortunately, due to lack of proper advertising and awareness of the society from the diversity of aviation disciplines, some disciplines of this industry such as ground pilot and maintenance and repair and administrative staff of these companies are facing shortage of manpower, which indicates the inappropriate distribution of human resources in this industry in Iran. The data obtained in the interviews show that people have common values ​​whether they are in the stage of choosing a training institute or in the stages of practical training and employment.

Keywords

Main Subjects

References

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