Designing a conceptual model of barriers to business coaching development in the Iranian market

Document Type : Research Paper


1 Department of Management and Entrepreneurship, Faculty of Economics and Entrepreneurship, Razi University, Kermanshah, Iran.

2 1. Department of Management and Entrepreneurship, Faculty of Economics and Entrepreneurship, Razi University, Kermanshah, Iran.


The aim of this study was to design a conceptual model of barriers to business coaching development in the Iranian market based on the approach of Strauss and Cobain (1989). In order to collect information, semi-structured in-depth interview tools were used and the theoretical saturation of the findings was obtained in the twentieth interview. Data analysis was performed by grounded theory method using open, centralized and selective coding. The statistical population in this study included all experts and holders of international business coaching certificates across the country that participants were selected by purposive sampling (snowball type). In order to observe the qualitative characteristics of the research, three criteria of acceptability, verifiability and reliability were used and the results of this study were presented to the experts participating in the research and approved by them. The research findings indicate that there are five serious challenges in the development of the emerging business coaching industry in the country, which include: challenges related to conceptualization, cultural and social challenges, legal challenges, challenges Are management and training challenges that if we look at each of these challenges as an opportunity, certainly with the right programs and solutions can provide a good platform for the development of business coaching. Finally, strategies and final model based on research findings are presented.


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