Providing a Framework for Measuring the Role of Social Media in Home-based Businesses based on a Meta-Systematic Method

Document Type : Research Paper


1 Department of commerce and Business Management, Faculty of Management and Accounting, College of Farabi, university of Tehran, Qom, Iran.

2 Department of commerce and Business Management, Faculty of Management and Accounting, College of Farabi, university of Tehran, Qom, IranUniversity of Tehran, Qom, Islamic Republic of Iran

3 Department of Technological Entrepreneurship, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran.


The significant tool of social media in small-and-medium sized businesses (SMEs) has reached such a dimension that the survival or collapse of a business occasionally depends on the use of modern technologies and social media and their impact on the marketing services and figures of sales. This research is aimed at expanding the scope of theoretical and practical knowledge in the area of Home-based businesses by applying the technology and, in particular, the social media.
The research method is considered applied in terms of the purpose in which a meta-synthetic approach based on documents has been used. Further, in this study, 416 articles in the related research areas has been selected from the Web of Science (WOS) and Scopus Scientific Database where, upon the screening process, 34 articles has finally been chosen to extract the findings. By using the meta-synthesis method, the three constructs (components) of the main environments, interactive orientations and key stakeholders accompanied by 11 concepts have been identified. The findings based on the expert's opinions, have been confirmed by the Kappa Indicator of 0.693 and may be used as a roadmap for the keen policymakers and investors in this field.


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