ارائه چارچوب به کارگیری رسانه های اجتماعی در کسب و کارهای خانگی با استفاده از روش فراترکیب

نوع مقاله : مقالات پژوهشی- کیفی

نویسندگان

1 گروه مدیریت بازرگانی و کسب و کار، دانشکده مدیریت و حسابداری، پردیس فارابی، دانشگاه تهران، قم، ایران

2 گروه مدیریت بازرگانی و کسب وکار، دانشکده مدیریت و حسابداری، پردیس فارابی، دانشگاه تهران،قم، ایران.

3 گروه کارآفرینی فناورانه، دانشکده کارآفرینی، دانشگاه تهران، تهران، ایران

چکیده

اهمیت رسانه‌های اجتماعی در ‌کسب‌وکارهای کوچک و متوسط چنان نمود پیدا کرده است که گاه، بقا یا زوال ‌کسب‌وکار به توجه آن در استفاده از فناوری‌های روز و شبکه‌های اجتماعی و تأثیر آن در بازاریابی و فروش آن‌ها بستگی دارد. پژوهش حاضر نیز به دنبال آن است تا از منظر جایگاه ‌کسب‌وکارهای خانگی به بسط دانش نظری و عملی این حوزه در استفاده از فناوری و به طور اخص، رسانه‌های اجتماعی بپردازد. روش پژوهش از نظر هدف کاربردی و از منظر پژوهشی، اسنادی-فراترکیب است. با استفاده از روش فراترکیب، 416 مقاله و پژوهش مرتبط در سال‌های 2006 تا 2021 از پایگا‌ه‌های علمی وب آف ساینس و اسکوپوس فراخوانی شده‌اند که پس از غربالگری، 34 مقاله نهایی مبنای استخراج یافته‌ها قرار گرفت. در روش فراترکیب سه سازه محیط‌های اصلی، ‌جهت‌گیری‌های تعاملی لازم و مهمترین ذینفعان به همراه 11 مفهوم شناسایی شد. نتایج بر اساس نظر متخصصان با شاخص کاپای 693/0 مورد تایید قرار گرفت. نتایج این پژوهش ‌می‌تواند به عنوان نقشه راهی برای ‌سیاست‌گذاران و ‌سرمایه‌گذاران علاقمند در این حوزه تلقی گردد.

کلیدواژه‌ها

عنوان مقاله [English]

Providing a Framework for Measuring the Role of Social Media in Home-based Businesses based on a Meta-Systematic Method

نویسندگان [English]

  • Hossein Khanifar 1
  • Asef Karimi 1
  • Ali Zinsaz 2
  • Ali Mobini Dehkordi 3
1 Department of commerce and Business Management, Faculty of Management and Accounting, College of Farabi, university of Tehran, Qom, Iran.
2 Department of commerce and Business Management, Faculty of Management and Accounting, College of Farabi, university of Tehran, Qom, Iran.
3 Department of Technological Entrepreneurship, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran.
چکیده [English]

The significant tool of social media in small-and-medium sized businesses (SMEs) has reached such a dimension that the survival or collapse of a business occasionally depends on the use of modern technologies and social media and their impact on the marketing services and figures of sales. This research is aimed at expanding the scope of theoretical and practical knowledge in the area of Home-based businesses by applying the technology and, in particular, the social media.
The research method is considered applied in terms of the purpose in which a meta-synthetic approach based on documents has been used. Further, in this study, 416 articles in the related research areas has been selected from the Web of Science (WOS) and Scopus Scientific Database where, upon the screening process, 34 articles has finally been chosen to extract the findings. By using the meta-synthesis method, the three constructs (components) of the main environments, interactive orientations and key stakeholders accompanied by 11 concepts have been identified. The findings based on the expert's opinions, have been confirmed by the Kappa Indicator of 0.693 and may be used as a roadmap for the keen policymakers and investors in this field.

کلیدواژه‌ها [English]

  • social media. Meta-Synthesis
  • information technology
  • home-based business

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