Identification of the Challenges of Media Startup Creation in Iran

Document Type : Research Paper

Authors

1 Assistant professor, Department of Business Management, Faculty of Management,,University of Tehran

2 Ph.D. candidate, Corporate Entrepreneurship, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran

Abstract

Media startups play an important role in developing knowledge based economy, and are becoming a source of numerous social changes. These media startups and their specific aspects and characteristics are scrutinized in the realm of media entrepreneurship. This research attempts to investigate the challenges of media startup creation. A qualitative research design –multiple case study- is used. This research is an applied research in terms of goal. Eleven co-founders of five media startups are interviewed using a semi structured interview protocol. The authors used two-step coding in order to analyze the statements an outputs of the interview sessions. Findings revealed that there are six categories of challenges of media startup creation, which are: legal challenges, infrastructural challenges, human capital challenges, funding challenges, media credibility challenges, and content related challenges. Based on our findings, the content related challenges are among the most important challenges faced by media startups in their creation stage.

Keywords

References

چیت سازان، هستی. طالبی، کامبیز. محب علی،امیر. (1396). شناسایی و اولویت‏ بندی رایج ترین روش های تأمین مالی خودراه انداز در کسب‌و‌کارهای نوپای حوزهIT، توسعه کارآفرینی،10(1)، 61-79.  
سخدری، کمال، زارعی، بهروز، صادقی، بهزاد. (1396). تحلیل مدل رفتاری کسب‌و‌کارهای نوپا با استفاده از مدل توسعه مشتری (مطالعه موردی: کسب‌و‌کارهای نوپای مستقر در شتاب دهنده‌های شهر تهران).  توسعه کارآفرینی،10(3)، 395-415.
طالبی، کامبیز، سجادی، سید مجتبی، رسولیان، پریسا. (1395). شناسایی مختصات تفکر استراتژیک کارآفرینانه، توسعه کارآفرینی. 9(4)، 633-652.
Achtenhagen, L. (2008). Understanding entrepreneurship in traditional media. Journal of Media Business Studies, 5(1), 123-142.
Achtenhagen, L. (2017). Media entrepreneurship—Taking stock and moving forward. International Journal on Media Management, 19(1), 1-10.
Becker, B., & Waltz, I. (2017). Mapping journalistic startups in Brazil: an exploratory study. Brazil: Media from the Country of the Future, 113.
Blank, S., & Dorf, B. (2020). The startup owner's manual: The step-by-step guide for building a great company: John Wiley & Sons.
Borelli, J. (2019). Rebooting journalism: how media startups overcame the business model crisis. What can we learn from Eldiario. es and Mediapart?
Cantamessa, M., Gatteschi, V., Perboli, G., & Rosano, M. (2018). Startups’ roads to failure. Sustainability, 10(7), 1-19.
Chadha, M. (2016). What I am versus what I do: Work and identity negotiation in hyperlocal news startups. Journalism Practice, 10(6), 697-714.
 Chadha, M., & Harlow, S. (2019). Bottom Lines and Deadlines: Examining Local Digital News Startups’ Content Across Different Revenue-earning Sites. Journalism Practice,13(6), 723-741.
Cusumano, M. A., Gawer, A., & Yoffie, D. B. (2019). The business of platforms: Strategy in the age of digital competition, innovation, and power. New York, NY: HarperCollins.
Ferrier, M. B. (2013). Media entrepreneurship: Curriculum development and faculty perceptions of what students should know. Journalism & Mass Communication Educator, 68(3), 222-241.
Ghezzi, A., Gastaldi, L., Lettieri, E., Martini, A., & Corso, M. (2016). A role for startups in unleashing the disruptive power of social media. International journal of information management, 36(6), 1152-1159.
Girotra, R., & Kaushik, T. (2018). Talent Acquisition Challenges Faced by Indian E-Commerce Startups: Culture as a Moderator. IUP Journal of Entrepreneurship Development, 15(2), 24-43.
Hoag, A. (2008). Measuring media entrepreneurship. The International Journal on Media Management, 10(2), 74-80.
Igarashi, R., de Souza Pereira, J. H., Júnior, S. K., & Porto, G. S. (2018). Challenges of Venture Capital Managers to Invest in Biotech Companies in Brazil. Paper presented at the International Conference on Innovation, Engineering and Entrepreneurship.
Islam, M. A., & Alghobiri, M. A. (2018). E-Entrepreneurship for E-Startups: Potentials, Common Challenges and Way Forward. Information Management and Business Review, 10(4), 44-50.
Khajeheian, D. (2017). Media entrepreneurship: A consensual definition. AD-minister(30), 91-113.
Khajeheian, D. (2013). New venture creation in social media platform; Towards a framework for media entrepreneurship. In Handbook of social media management (pp. 125-142). Springer, Berlin, Heidelberg.
Kosterich, A., & Weber, M. S. (2018). Starting up the News: The Impact of Venture Capital on the Digital News Media Ecosystem. International Journal on Media Management,20(4), 239-262.
Kunz, R., Mütterlein, J., & Walton, V. (2017). Organizational choices and venturing modes: An analysis of corporate venture capital activities in legacy media. The Journal of Media Innovations, 4(1), 26-43.
Prasad, R. (2019). Digital disruption? Journalism startups in India. Journalism, https://doi.org/10.1177/1464884919852446.
Rowe, A., Dong, L., Landon, J., & Rezkalla, E. (2019). Scaling Start-ups: Challenges in Canada's Innovation Ecosystem. Paper presented at the ISPIM Conference Proceedings.
Salamzadeh, A., & Kawamorita, H. K. (2017). The enterprising communities and startup ecosystem in Iran. Journal of Enterprising Communities: People and Places in the Global Economy.
Salamzadeh, A., Radovic Markovic, M., & Masjed, S. M. (2019). The effect of media convergence on exploitation of entrepreneurial opportunities. AD-minister(34), 59-76.
Salamzadeh, A., Arasti, Z., & Elyasi, G. M. (2017). Creation of ICT-based social start-ups in Iran: A multiple case study. Journal of enterprising culture, 25(1), 97-122.
Skala, A. (2018). Digital Startups in Transition Economies: Challenges for Management, Entrepreneurship and Education. Springer.
Suroso, J. S., & Sriratnasari, S. R. (2018, September). A Literature Review on The Challenges of Adopting Cloud Computing for Startup in Indonesia. In 2018 Indonesian Association for Pattern Recognition International Conference (INAPR) (pp. 315-321). IEEE.
Tellis, W. (1997). Application of a case study methodology. The qualitative report, 3(3), 1-19.
Tokbaeva, D. (2018). Impact of leaders’ characteristics on competitiveness of firms: applying weber’s charismatic authority theory to leaders of post-soviet media businesses. In Competitiveness in Emerging Markets (pp. 145-171): Springer.
Usher, N. (2017). Venture-backed news startups and the field of journalism: Challenges, changes, and consistencies. Digital Journalism, 5(9), 1116-1133.
Wang, X., Edison, H., Bajwa, S. S., Giardino, C., & Abrahamsson, P. (2016, May). Key challenges in software startups across life cycle stages. In International Conference on Agile Software Development (pp. 169-182). Springer, Cham.
Wu, Y. (2018). Dynamic capabilities of media entrepreneurial firms: a case study of Chinese new media startups.
Zhu, Y., Liu, H., Guo, Y., & Zeng, W. (2009, June). Challenges and opportunities in supporting video streaming over infrastructure wireless mesh networks. In 2009 IEEE International Conference on Multimedia and Expo (pp. 1548-1549). IEEE.

Files

Share

How to cite

Statistics