Identification and Analysis of Entrepreneurial Strategies in Selected Food Industries

Document Type : Research Paper

Abstract

Finding strategies for gaining superior resources and creating entrepreneurial rent is the main purpose of this research. Here we use resource based view as a lens for finding this type of strategies. For conducting this research, qualitative methods were used and qualitative research questionnaire was formed based on Peteraf model. Finally a total of 8 strategies have been identified and analyzed through interviews with entrepreneurs in selected food industries. These strategies are: Forming Alliances, using Local Potentials, Creative Imitation, Open Innovation, Growth from small-scale, Franchise, Focus Strategy and Entry by acquisition. Findings are expected to improve weak entrepreneurial strategy literature.

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References

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