Relationship Between Transformational leadership, Internal Marketing and Entrepreneurial Orientation (The Case of: National Iranian South Oil Company)

Document Type : Research Paper


1 Assistant Professor, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran.

2 Department of Business Management, Persian Gulf International Branch, Islamic Azad University, Khorramshahr, Iran

3 Department of Marketing Management, Science and Research Khuzestan Branch, Islamic Azad University, Ahwaz, Iran.


The present study evaluates relationship between Transformational leadership, Internal Marketing and Entrepreneurial Orientation of departments within the material procurement management at national Iranian south oil company. The purpose of this research is based on the type of application, as a method of obtaining data from a descriptive and correlation method. Statistic population included of 320 experts and managers working in departments within the material procurement management that using stratified random sampling and Cochran formula, 143 selected as the sample size. Data was gathering by questionnaire that validity of faculty members and reliability using a composite reliability and Cronbach's alpha confirmed. Data analysis using structural equation modeling (SEM) with partial least squares (PLS) approach and Smart PLS software conducted. Results indicated a positive influence of Transformational leadership on entrepreneurial orientation (0.409), Transformational leadership on internal marketing (0.493) as well as internal marketing on entrepreneurial orientation (0.381) and internal marketing as a mediator in the effect of Transformational leadership on entrepreneurial orientation intensity (0.188) influence.  


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