ارائه چارچوب خدمات توسعه کسب‌وکار (BDS) شرکت‌های دانش‌بنیان و نوآور

نوع مقاله : مقالات پژوهشی آمیخته

نویسندگان

1 گروه جامعه و پیشرفت پژوهشکده مطالعات فناوری، تهران، ایران.

2 گروه سیاست نوآوری و آینده نگاری، پژوهشکده مطالعات فناوری، تهران، ایران

چکیده

 هدف: پژوهش حاضر با هدف شناسایی و ارائه چارچوب خدمات توسعه کسب‌وکار موردنیاز شرکت‌های دانش‌بنیان و نوآور انجام‌شده است.
روش: این پژوهش کاربردی است و در زمره پژوهش‌های ترکیبی (کیفی – کمی) قرار می‌گیرد که به شیوه آمیخته اکتشافی انجام‌شده است. بخش کیفی پژوهش به روش مرور سیستماتیک ادبیات انجام شد و طی یک فرایند هشت مرحله‌ای در مجموع 183 سند در بازه زمانی 2022-1975 شناسایی و پس از طی فرایند پایش اسناد در نهایت 24 سند به‌عنوان نمونه بخش کیفی انتخاب و تحلیل شد. جمع‌آوری و تحلیل داده‌ها تا رسیدن به حد اشباع نظری و تحلیل اسناد ادامه یافت. بخش کمی پژوهش نیز به‌روش توصیفی و با بهره‌گیری از شیوه پیمایش انجام شد. 96 نفر از مدیران و کارکنان شرکت‌های دانش‌بنیان و همچنین مشاوران و ارائه‌دهندگان خدمات توسعه کسب‌وکار به این شرکت‌ها که در سال 1401 به شرکت‌ها ارائه خدمت داشته‌اند، در پژوهش مشارکت داشتند و به‌شیوه نمونه‌گیری در دسترس انتخاب شدند. داده‌های حاصل از مرور سیستماتیک ادبیات به شیوه کدگذاری اولیه و ثانویه تحلیل شد و داده‌های گردآوری‌شده بخش کمی نیز به کمک نرم‌افزار Smart-PLS3 تجزیه‌وتحلیل شد. اعتبار بخش کیفی پژوهش با استفاده از دو معیار همسازی درونی و بیرونی و بهره‌گیری از دو تکنیک اعتبار اکولوژیکی و اعتبار اعضاء برآورد شد. در بخش کمی پژوهش نیز روایی به شیوه روایی سازه و همگرا محاسبه شد و پایایی نیز با استفاده از معیار آلفای کرونباخ، پایایی همگون و شاخص پایایی ترکیبی برآورد شد.
یافته‌ها: یافته‌های بخش کیفی در قالب شش کلان خدمت (بٌعد) و 54 جزء خدمت (مؤلفه) توسعه کسب‌وکار موردنیاز شرکت‌های دانش‌بنیان و نوآور ارائه شد. یافته‌های بخش کمی نیز حاکی از آن بود که ابعاد و مؤلفه‌های احصاء شده در خصوص خدمات توسعه کسب‌وکار شرکت‌های دانش‌بنیان از منظر مشارکت‌کنندگان واجد اعتبار کافی است و خدمات شناسایی‌شده از سوی مشارکت‌کنندگان در بخش کمی پژوهش حائز اهمیت ارزیابی شده‌اند.
نتیجه: این پژوهش چارچوبی را برای ارائه خدمات توسعه کسب‌وکار به شرکت‌های دانش‌بنیان و نوآور ارائه می‌دهد. چارچوب پیشنهادی پژوهش ضمن ارائه مجموعه‌ای متنوع از حمایت‌های مادی و معنوی موردنیاز توسعه کسب‌وکارها شرکت‌های دانش‌بنیان و نوآور و می‌تواند برای سیاست‌گذاران و رهبران نهادهای دولتی که به‌دنبال حمایت از کسب‌وکارهای دانش‌بنیان و نوآور هستند مفید باشد. رویکرد آمیخته (کیفی-کمی) مورداستفاده در پژوهش چارچوب قابل اتکایی را برای توسعه حمایت سازمان‌های دولتی از کسب‌وکار دانش‌بنیان و فهم بهتر شرکت‌ها از نیازمندی‌های خود به خدمات توسعه کسب‌وکار فراهم می‌آورد.

کلیدواژه‌ها

موضوعات

عنوان مقاله [English]

Providing a Business Development Service framework (BDS) for knowledge-based and innovative companies

نویسندگان [English]

  • mohammad khademi kolahlou 1
  • mohammad khademi kolahlou 2
  • milad pourzare 1
1 Department of Society and Progress , Technology Studies Institute,Tehran, Iran.
2 Department of Inovation Policy and Foresight, Technology Studies Institute,Tehran, Iran
چکیده [English]

Objective: The current research was conducted with the aim of identifying and providing the framework of business development services required by knowledge-based and innovative companies..
Method: This research is applied and it is included in the category of combined research (qualitative-quantitative) that was done in a mixed exploratory way. The qualitative part of the research was conducted using the systematic literature review method, and during an eight-step process, a total of 183 documents were identified in the period of 1975-2022, and after the document monitoring process, 24 documents were finally selected and analyzed as samples of the qualitative part. Data collection and analysis continued until reaching theoretical saturation and document analysis. The quantitative part of the research was also done by descriptive method and using the survey method. 96 managers and employees of knowledge-based companies, as well as consultants and business development service providers who provided services to these companies in 2022, participated in the research and were selected by available sampling method. The data obtained from the systematic literature review were analyzed by primary and secondary coding methods, and the collected quantitative data were analyzed with the Smart-PLS3 software. The validity of the qualitative part of the research was estimated using two criteria of internal and external integration and using two techniques of ecological validity and member validity. In the quantitative part of the research, validity was calculated using construct and convergent validity, and reliability was estimated using Cronbach's alpha, homogenous reliability and composite reliability index.
Results: The findings of the qualitative section were presented in the form of six major service components (dimension) and 54 components of service development required by knowledge-based and innovative companies. The findings of the quantitative part also indicated that the dimensions and components counted regarding the business development services of knowledge-based companies are sufficiently valid from the perspective of the participants, and the services identified by the participants in the quantitative part of the research were evaluated as important.
Conclusion: This research provides a framework for providing business development services to knowledge-based and innovative companies. The proposed research framework, while providing a diverse set of material and spiritual support needed for the development of knowledge-based and innovative companies, can be useful for policy makers and leaders of government institutions that seek to support knowledge-based businesses. The mixed approach (qualitative-quantitative) used in the research provides a reliable framework for increasing the support of government organizations for knowledge-based business and better understanding of companies' needs to business development services.

کلیدواژه‌ها [English]

  • Business
  • Development Services
  • Knowledge Base
  • Technology
  • Systematic Review

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