Design-Entrepreneurship Framework in Engineering Education

Document Type : Research Paper

Authors

1 Tech-Entrepreneurship Department, Entrepreneurship College, University of Tehran, Tehran, IRAN

2 Department of Tech-Entrepreneurship, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran

3 Department of Industrial Design, University College of Fine Arts, University of Tehran, Tehran, Iran

4 Department of New Venture, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran.

10.22059/jed.2024.370865.654318

Abstract

Objective: In the evolving landscape of engineering education, a profound transformation is underway, emphasizing the imperative of cultivating an entrepreneurial mindset in students to address complex societal and environmental challenges through innovative solutions. This study endeavors to significantly contribute to this educational paradigm shift by presenting a meticulously crafted framework that transcends the dichotomy between theoretical knowledge and its practical application in the realm of design-entrepreneurship education. The core objective is to present a framework of design-entrepreneurship concepts in engineering education to help teachers to design their educational teaching models based on it and use it for cultivating entrepreneurial mindset among engineering student.

Method: The research methodology employed a rigorous analysis of 72 scientific sources, encompassing papers, books, and theses culled from reputable databases, including Web of Science, Scopus, and Google Scholar. Utilizing a summative content analysis design approach, the study embraced both inductive and deductive methods to synthesize representative literature on design-entrepreneurship. Qualitative data, gathered through a meticulous document analysis method, spanned a comprehensive timeframe of 12 years and 6 months, from 2010 to the first half of 2023.



Result: After reviewing the studies, it was found that each definition, model, and framework of design-entrepreneurship emphasizes unique aspects in different fields. Recognizing the pressing need for a unified framework tailored to the distinctive needs of engineering students, the proposed model comprises three pivotal categories: design-entrepreneurship opportunity identification/design, design-entrepreneurship opportunity evaluation, and design-entrepreneurship opportunity exploitation. Within these categories, the framework unfolds with 11 components and 37 sub-components, encompassing critical aspects such as opportunity recognition/design, empathy, problem identification, ideation, solution selection, conceptualization, evaluation, intellectual property protection, branding, and production optimization.

Conclusion: This paper concludes by strongly advocating for the seamless integration of the proposed theoretical foundation into engineering education. It provides a guiding beacon for professors and curriculum design specialists, encouraging them to leverage this framework as a cornerstone for developing courses that foster both entrepreneurial and design mindsets among engineering students. The delineated educational process serves as a roadmap, directing students to proficiently identify entrepreneurial opportunities, empathize with end-users, discern problems, cultivate creative ideas, select optimal solutions, conceptualize initial ideas, conduct comprehensive evaluations, safeguard intellectual property, devise branding strategies, and optimize production processes. As a visionary outlook, the framework presented here invites future studies to explore its adaptability across diverse disciplinary domains, fostering the creation of tailored models for educational design-entrepreneurship. Furthermore, researchers are urged to employ this framework as a foundational tool for constructing measurement instruments, thereby contributing to the ongoing refinement and enhancement of design-entrepreneurship education within engineering disciplines. This framework, poised at the intersection of entrepreneurial thinking and practical application, heralds a transformative era in engineering education, nurturing innovative and socially responsible engineers poised to tackle the challenges of the future.

Keywords

Main Subjects


Aftab, M. (2016). Design Entrepreneurship in Innovation. 19th Academic Design Management Conference. https://doi.org/10.14409/es.2023.64.e0053
 
Amalia, R., & von Korflesch, H. (2022). Entrepreneurship Education and Design Thinking: A Conceptual Threshold for Their Integration in Indonesian Higher Education. International Journal of Emerging Technologies in Learning (IJET), 17 (2), 93–113. DOI:
 
Anderson, D. (2014). Graphic design and entrepreneurship: The rise of the design entrepreneur. Creativity and Society, 22, 1–23.
 
Androutsos, A., & Brinia, V. (2019). Developing and piloting a pedagogy for teaching innovation, collaboration, and co-creation in secondary education based on design thinking, digital
     transformation, and entrepreneurship. Education Sciences, 9 (2), 113. DOI:
 
Baelus, C., De Grande, G., & Jacoby, A. (2013). BRIDEE - Bridging Design and Entrepreneurship in Education. Proceedings of the 15th International Conference on Engineering and Product Design Education: Design Education - Growing Our Future, EPDE 2013, 512–517.
 
Basadur, M., & Goldsby, M. (2016). Design-centered entrepreneurship. Routledge.
 
Beligatamulla, G. (2018). Design thinking for business and entrepreneurship: Accelerating innovation in higher education in Sri Lanka. 29–38. DOI: https://doi.org/10.31705/icbr.2018.5
 
Berglund, H., Bousfiha, M., & Mansoori, Y. (2020). Opportunities as artifacts and entrepreneurship as design. Academy of Management Review, 45 (4), 825–846. DOI:
 
Berglund, H., Dimov, D., & Wennberg, K. (2018). Beyond bridging rigor and relevance: The three-body problem in entrepreneurship. Journal of Business Venturing Insights, 9, 87–91. DOI: https://doi.org/10.1016/j.jbvi.2018.02.001
 
Best, K. (2020). Creativity, design, management, innovation, enterprise and entrepreneurship: A conversation starter. Applied Science University Journal, 4 (1), 1–9. DOI:
 
Bowen, G. A. (2009). Document analysis as a qualitative research method. Qualitative Research Journal. https://doi.org/10.3316/QRJ0902027.
 
Chow, G. K. (2020). Teaching industrial design through real world markets and manufacturing. Advances in Intelligent Systems and Computing, Vol. 968. DOI: https://doi.org/10.1007/978-3-030-20470-9_4
 
Cline, T. (2019). Design entrepreneurship as teaching methodology.
 
Coelen, J., & Smulders, F. E. H. M. (2023). Educating entrepreneurship through design. Progress in Entrepreneurship Education and Training, 401. DOI: https://doi.org/10.1007/978-3-031-28559-2_26
 
Costello, G. J. (2017). More than just a game: The role of simulation in the teaching of product design and entrepreneurship to mechanical engineering students. European Journal of Engineering Education, 42 (6), 644–652. DOI: https://doi.org/10.1080/03043797.2016.1211992
 
Elaver, R. (2015). Student design entrepreneurship, from concept to retail in ninety days. Proceedings of the 17th International Conference on Engineering and Product Design Education: Great Expectations: Design Teaching, Research and Enterprise, E and PDE 2015, 570–575.
 
Elwell, M. (2013). Why get a real job? Encouraging entrepreneurship in undergraduate design students. Proceedings of IDSA 2013 Education Symposium, Chicago.
 
Fry, A., Alexander, R., & Ladhib, S. (2017). Design-entrepreneurship in the post-recession economy: Parsons ELab, a design school incubator. Cuadernos Del Centro de Estudios de Diseño y Comunicación, 64, 175-a.
 
Gaiardo, A. (2019). Entrepreneurship and innovation design in education: An educational experience to train the new entrepreneurial designers. Design Journal, 22 (sup1), 203–215. DOI:
 
Goldsby, M. G., Kuratko, D. F., Marvel, M. R., & Nelson, T. (2017). Design-centered entrepreneurship: A four-stage iterative process for opportunity development. Journal of Small Business and Entrepreneurship, 29 (6), 477–490. DOI: https://doi.org/10.1080/08276331.2017.1377396
 
Gunes, S. (2012). Design entrepreneurship in product design education. Procedia - Social and Behavioral Sciences, 51, 64–68. DOI: https://doi.org/10.1016/j.sbspro.2012.08.119
 
Huber, F., Peisl, T., Gedeon, S., Brodie, J., & Sailer, K. (2016). Design thinking-based entrepreneurship education: How to incorporate design thinking principles into an entrepreneurship course. 4th 3E Conference – ECSB Entrepreneurship Education Conference, May, 1–17.
 
Hung, W.-K., Yeh, Y.-C., & Chen, L.-L. (2016). Opportunity identification and business performance of design startups in the first year of entrepreneurship. 2016 International Conference on Applied System Innovation, IEEE ICASI 2016. DOI: https://doi.org/10.1109/ICASI.2016.7539801
 
Ip, C. Y., & Liang, C. (2021). In search of keys to unlock young design entrepreneurship. Design Journal. DOI: https://doi.org/10.1080/14606925.2021.1940642
 
Jiang, H., & Zhang, Q. (2019). Development mechanism on China’s industrial design parks themed design entrepreneurship. Designing Sustainability for All, 65.
 
Karmokar, S. (2019). Community capacity building: The role of design in entrepreneurship. Journal of Ethnic and Cultural Studies, 6 (1), 162–173. DOI: https://doi.org/10.29333/ejecs/231
 
Kaygan, P., Wasti, S. N., & Dilek Alptekin, İ. (2023). Enacting individual ambidexterity in design entrepreneurship. The Design Journal, 26 (3), 438–458. DOI:
 
Kurz, E. (2010). Analysis on fashion design entrepreneurship: Challenges and supporting models. Master of Science in Fashion Management, New York, May.
 
Lee, B. (2020). When design and entrepreneurship meet: A qualitative study of design entrepreneurs’ challenges in running a business.
 
Li, R., Qian, Z. C., Chen, Y. V., & Zhang, L. (2019). Design thinking-driven interdisciplinary entrepreneurship: A case study of college students business plan competition. Design Journal, 22 (sup1), 99–110. DOI: https://doi.org/10.1080/14606925.2019.1602993
 
Liang, C., Liang, C.-T., & Ip, C. Y. (2020). Tenacity in design entrepreneurship: How to stimulate entrepreneurial intention. International Journal of Technology and Design Education. DOI: https://doi.org/10.1007/s10798-020-09617-7
 
Lin, C.-H., & Cheng, Y.-P. (2013). A study on the design entrepreneurship and the interaction between employed by design and start-up by design. The International Journal of Organizational Innovation, 5 (4).
 
Liu, W., Byler, E., & Leifer, L. (2020). Engineering design entrepreneurship and innovation: Transdisciplinary teaching and learning in a global context. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics): Vol. 12202 LNCS. DOI: https://doi.org/10.1007/978-3-030-49757-6_33
 
Liu, Y., & Wang, J. (2023). “Installation engineering evaluation” curriculum innovation and entrepreneurship education and teaching design. Journal of Education and Educational Research, 2 (2), 67–69.
 
Luo, J. (2015). The united innovation process: Integrating science, design, and entrepreneurship as sub-processes. Design Science, 1, 1–29. DOI: https://doi.org/10.1017/dsj.2015.2
 
Lv, Y. (2019). The study on the management of entrepreneurship engineering based on art design. IOP Conference Series: Materials Science and Engineering, 688 (5). DOI: https://doi.org/10.1088/1757-899X/688/5/055086
 
Marcio, A. (2023). Fostering social innovation and entrepreneurship with action research: The design of face masks for the Brazilian deaf community. Proceedings of IDEAS 2022: Interdisciplinary Conference on Innovation, Design, Entrepreneurship, and Sustainable Systems, 317.
 
Maria Oden, Z., O’Malley, M. K., Woods, G., Kraft, T., & Burke, B. (2012). Outcomes of recent efforts at Rice University to incorporate entrepreneurship concepts into interdisciplinary capstone design. International Journal of Engineering Education, 28 (2), 458–462.
 
Marques, H. A., & Coelho, D. A. (2017). A product’s generalized life cycle under a design entrepreneurship perspective: A case study. International Journal of Designed Objects, 11 (1), 1–10. DOI: https://doi.org/10.18848/2325-1379/CGP/1-10
 
Mills, C. E. (2012). Navigating the interface between design education and fashion business start-up. Education and Training, 54 (8), 761–777. DOI: https://doi.org/10.1108/00400911211274873
 
Mingxiu, L. I. N., Da, H., Zhenni, L. I., Qingmin, Z., & Feng, P. A. N. (2022). Teaching design and practice of entrepreneurship foundation course for engineering majors. The Theory and Practice of Innovation and Entrepreneurship, 5 (20), 30.
 
Molina, V., & Valbuena, W. S. (2019). Mapping creativity and design within the entrepreneurship ecosystem. Kindai Management Review, 7, 39–53.
 
Møller Nielsen, L., Wikström, A., & Tollestrup, C. (2013). Design-based entrepreneurship. Proceedings of the International Conference on Engineering Design, ICED, 3 DS75-03 (August), 101–110.
 
Muratovski, G. (2015). Paradigm shift: Report on the new role of design in business and society. She Ji, 1 (2), 118–139. DOI: https://doi.org/10.1016/j.sheji.2015.11.002
 
Nielsen, S. L., & Christensen, P. R. (2014). The wicked problem of design management: Perspectives from the field of entrepreneurship. Design Journal, 17 (4), 560–582. DOI:
 
Nielsen, S. L., Christensen, P. R., Heidemann Lassen, A., & Mikkelsen, M. (2017). Hunting the opportunity: The promising nexus of design and entrepreneurship. Design Journal, 20 (5), 617–638. DOI: https://doi.org/10.1080/14606925.2017.1349983
 
Nielsen, S. L., Norlyk, B., & Christensen, P. R. (2018). ‘Salesman? Hell no!’ Identity struggles of nascent design entrepreneurs. Creativity and Innovation Management, 27 (3), 358–369. DOI: https://doi.org/10.1111/caim.12275
 
Odora, R. J. (2015). Integrating product design and entrepreneurship education: A stimulant for enterprising design and engineering students in South Africa. Procedia Technology, 20 (July), 276–283. DOI: https://doi.org/10.1016/j.protcy.2015.07.044
 
Pech, R. M. (2015). Achieving the innovative edge in technology, engineering design, and entrepreneurship. Journal of Innovation and Entrepreneurship, 5 (1). DOI:
 
Petersen, S. I. (2015). Design-driven startups. Proceedings of the International Conference on Engineering Design, ICED, 3 (DS 80-03), 143–152.
 
Pham, N. (2019). Using design to foster startup growth: A multiple case study.
 
Ren, X., Cui, Y., & Liu, Y. (2016). Research on innovation and entrepreneurship education of students majoring in art design in colleges and universities. 2016 International Conference on Humanity, Education and Social Science, 366–369.
 
Santiago, J. M., & Guo, J. (2018). Developing an entrepreneurial mindset using the KEEN framework for a digital communication system course. 2018 ASEE Annual Conference & Exposition.
 
Schneider, H. L., Huxtable-Thomas, L., Jones, P., Bowen, R., & Högsdal, N. (2023). Design thinking within entrepreneurship education: Different perspectives and common themes in the literature. Progress in Entrepreneurship Education and Training, 261.
 
Selden, P. D., & Fletcher, D. E. (2019). The tacit knowledge of entrepreneurial design: Interrelating theory, practice and prescription in entrepreneurship research. Journal of Business Venturing Insights, 11 (October 2018), e00122. DOI: https://doi.org/10.1016/j.jbvi.2019.e00122
 
 
Sidogi, P., & Rasedile, T. (2017). Contesting the decolonisation narrative: Towards an entrepreneurship-based graphic design curricula. DEFSA Contact Details, 256.
 
Sigurjónsson, J. B., & Boks, C. (2011). Entrepreneurship in future design education. DS 69: Proceedings of E and PDE 2011, the 13th International Conference on Engineering and Product Design Education, September, 53–58.
 
Simeone, L. (2014). The potential of design to foster academic entrepreneurship: An ethnographic study of metaLAB at Harvard. Proceedings of NordDesign 2014 Conference, NordDesign 2014, 1 (October 2013), 75–84.
 
Sivaloganathan, S., & Shahin, T. (2013). Integrated projects: Positioning design as the underlying ingredient towards integrating subject areas within an undergraduate programme - A case study. Proceedings of the 15th International Conference on Engineering and Product Design Education: Design Education - Growing Our Future, EPDE 2013, 320–325.
 
Sutika Sipus, M. (2020). Design entrepreneurship and disinformation: Creating companies and products to afford better global consequences. ProQuest Dissertations and Theses, May, 168.
 
Tung, F.-W. (2019). A study on the entrepreneurial path of design-led startups in Taiwan. Design Discourse on Business and Industry: Re: Research, 6 (5), 157–166. DOI:
     https://doi.org/10.1515/9783110628359-015
 
Van Horne, C., Dutot, V., Castellano, S., Sosa, M., & Ahmad, L. (2021). Integrating entrepreneurship into the design classroom: Case studies from the developing world. Journal of the Knowledge Economy, 12 (1), 56–72. DOI: https://doi.org/10.1007/s13132-017-0499-4
 
Von Kortzfleisch, H. F. O., Zerwas, D., & Mokanis, I. (2013). Potentials of entrepreneurial design thinking® for entrepreneurship education. Procedia - Social and Behavioral Sciences, 106, 2080–2092. DOI: https://doi.org/10.1016/j.sbspro.2013.12.237
 
Wang, H. (2019). Reflections on the problems of college students’ innovation and entrepreneurship in design. 2nd International Conference on Economy, Management and Entrepreneurship (ICOEME 2019), 769–773. DOI: https://doi.org/10.2991/icoeme-19.2019.145
 
Wang, H., & Liu, Y. (2020). Research on feature extraction and evaluation methods of successful design innovation entrepreneurship projects. The 3rd International Conference on Economy, Management and Entrepreneurship (ICOEME 2020), 563–570. DOI: https://doi.org/10.2991/icoeme-20.2020.110
 
White, P. J., & Kennedy, C. (2022). Designing a module in entrepreneurship for product design students. Industry and Higher Education, 36 (2), 217–226. DOI: https://doi.org/10.1177/09504222211057543
 
Woodcock, C. S. E., Shekhar, P., & Huang-Saad, A. (2019). Examining project-based entrepreneurship and engineering design course professional skills outcomes. International Journal of Engineering Education, 35 (2), 631–644.
 
Yu, S., Yuizono, T., & Kim, E. (2019). Integrating entrepreneurship education into design education: Toward an embeddedness model based on design thinking. Proceedings of the 21st International Conference on Engineering and Product Design Education: Towards a New Innovation Landscape, E and PDE 2019, September. DOI: https://doi.org/10.35199/epde2019.63
Yu, W. (2015). Suggestions for introducing creative entrepreneurship education into China’s design education. Master Thesis, Carleton University. DOI: https://doi.org/10.1145/3132847.3132886
 
Zeng, L., Ye, J.-H., Wang, N., Lee, Y.-S., & Yuan, J. (2023). The learning needs of art and design students in Chinese vocational colleges for entrepreneurship education: From the perspectives of theory of entrepreneurial thought and action. Sustainability, 15 (3), 2366. DOI:
     https://doi.org/10.3390/su15032366
 
Zhang, S. X., & Van Burg, E. (2020). Advancing entrepreneurship as a design science: Developing additional design principles for effectuation. Small Business Economics, 55 (3), 607–626. DOI: https://doi.org/10.1007/s11187-019-00217-x