The relationship between social networks and performance of women's businesses :the mediating role of entrepreneurial alertness and gender discrimination

Document Type : Research Paper

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Abstract

The current research in terms of purpose is applied and descriptive-survey in terms of data collection. It has been investigated the relationship between  social networks and the performance of women's businesses performance with the mediating  role of entrepreneurial alertness and gender discrimination. The statistical population of the study includes 148 Iranian female business owners who attended the 13th Women's Entrepreneurship Development Conference. Using Cochran's formulas and simple random sampling, the sample size has been consisted of 106 women. The essential data has been collected by a standard questionnaire. The data analysis has been conducted by the Structural Equation Modeling (SEM) using the Partial Least Squares; and the statistical software PLS Smart was used. The research findings indicate that there is a significant relationship between the social networks and the women's business performance regarding the mediating role of entrepreneurial alertness and the gender discrimination. Since the social networks influence the women's business performance, so women could improve their business performance through extended and effective communication in the social networks.

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References

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Journal of Entrepreneurship Development
Volume 10, Issue 2 - Serial Number 36
September 2017
Pages 299-318

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