Evaluation of effectiveness of “Guest Speaker” teaching method in entrepreneurship students

Document Type : Research Paper

Authors

1 Associate Professor, Faculty of Entrepreneurship, University of Tehran, Iran

2 Master of Entrepreneurship Management, University of Tehran, Iran

Abstract

Abstract
Training and teaching entrepreneurship are done in variant methods and styles. One of these training methods is "guest speaker”. Having entrepreneurs in class to talk about their success and failures can be used as “live” case, but it is necessary to assess effect of this training method. One way to assess an entrepreneurship teaching method is to evaluate its effect on "entrepreneurial intention". In this study, to evaluate the effectiveness of "guest speaker" in teaching entrepreneurship, a quantitative research has been used in University of Tehran to evaluate entrepreneurial intention of students before and after meetings with guest speaker entrepreneurs. Research findings show that "guest speaker" method for teaching entrepreneurship impact on the variable "personal desirability", "self-efficacy" and "collective-efficacy" that promotes students to act entrepreneurial behavior. These results will help policymakers develop entrepreneurship training programs.

Keywords

References

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Journal of Entrepreneurship Development
Volume 7, Issue 3 - Serial Number 25
October 2014
Pages 389-406

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