Faculty of Entrepreneurship, University of Tehran Journal of Entrepreneurship Development 2008-2266 15 4 2023 02 20 Designing the entrepreneurial marketing model based on the life stages of e-startups in Iran Designing the entrepreneurial marketing model based on the life stages of e-startups in Iran 643 653 91252 10.22059/jed.2022.342623.653949 FA Behnood Choobineh Department of Entrepreneurship, Qazvin Branch, Islamic Azad University, Qazvin, Iran. Mohammad Ali Abdolvand Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran. Kambiz Heidarzadeh Department of Business Management, Science and Research Branch, Islamic Azad University, Tehran, Iran. Journal Article 2022 05 06 The present study seeks to answer the fundamental question of how an entrepreneurial business uses marketing as a tool for development in a situation where there is no market for it yet or when it is in various stages of growth. To take. The research approach is qualitative and is exploratory in terms of nature and applied in terms of purpose. In this research, phenomenological research strategy has been used and the data collection tool has been in-depth interview. The statistical population of this study is Iranian entrepreneurs active in the field of electronic startups until the end of September 1400 and purposive sampling method has been used. A total of 8 in-depth phenomenological interviews were conducted and data collected. Finally, 51 categories have been identified and categorized in the form of 5 main themes. According to the results of the present study, the set of activities that entrepreneurs perform in each stage of their business life in the face of the market will be different. The above differences can be seen in how market opportunities are discovered, marketing goals, available resources, target market selection and marketing mix composition. The result is that entrepreneurs in the face of the market and even earlier when deciding on their product or service to introduce to the market according to their knowledge, assets and abilities. The present study seeks to answer the fundamental question of how an entrepreneurial business uses marketing as a tool for development in a situation where there is no market for it yet or when it is in various stages of growth. To take. The research approach is qualitative and is exploratory in terms of nature and applied in terms of purpose. In this research, phenomenological research strategy has been used and the data collection tool has been in-depth interview. The statistical population of this study is Iranian entrepreneurs active in the field of electronic startups until the end of September 1400 and purposive sampling method has been used. A total of 8 in-depth phenomenological interviews were conducted and data collected. Finally, 51 categories have been identified and categorized in the form of 5 main themes. According to the results of the present study, the set of activities that entrepreneurs perform in each stage of their business life in the face of the market will be different. The above differences can be seen in how market opportunities are discovered, marketing goals, available resources, target market selection and marketing mix composition. The result is that entrepreneurs in the face of the market and even earlier when deciding on their product or service to introduce to the market according to their knowledge, assets and abilities. https://jed.ut.ac.ir/article_91252_073786619772cebc8ff444b6697c22e5.pdf