Faculty of Entrepreneurship, University of Tehran Journal of Entrepreneurship Development 2008-2266 10 3 2017 11 22 Analyzing Start Ups’ Behavioural Model Based on the Customer Development Model (Case Study: Startups in the Accelerators of Tehran) Analyzing Start Ups’ Behavioural Model Based on the Customer Development Model (Case Study: Startups in the Accelerators of Tehran) 395 415 65029 10.22059/jed.2017.236576.652243 FA Kamal Sakhdari Assistant Professor, Faculty of Entrepreneurship, University of Tehran, Iran 0000-0003-3869-9577 Behrouz Zarei Associate Professor, Faculty of Entrepreneurship, University of Tehran, Iran Behzad Sadeghi Master Student, Entrepreneurship, Faculty of Entrepreneurship, University of Tehran, Iran 0000-0003-1100-7227 Journal Article 2017 06 27 Despite the increasing importance of startups for countries, there is incomplete understanding of successful start ups’ bahavioural model in the entrepreneurship literature. In this vein, this research aims to analyze the behavioural model of successful startups in accelerators of Tehran. This study is applied in terms of purpose, and qualitative in terms of data gathering method. Our in-depth analysis of 12 startups with template case study strategy indicates that the behavioural model of successful startups fits the customer development model. In particular, six behavioural principles entailing focusing on problem before solution, tendency for trial and error, stating with low scale, flexibility, the simultaneous development of customers and products, and reducing the costs or affordable loss are the dominant bahaviours observed in this study. This provides valuable insights for scholars and potential entrepreneurs in regard to effective behavioural actions while starting a new business. Despite the increasing importance of startups for countries, there is incomplete understanding of successful start ups’ bahavioural model in the entrepreneurship literature. In this vein, this research aims to analyze the behavioural model of successful startups in accelerators of Tehran. This study is applied in terms of purpose, and qualitative in terms of data gathering method. Our in-depth analysis of 12 startups with template case study strategy indicates that the behavioural model of successful startups fits the customer development model. In particular, six behavioural principles entailing focusing on problem before solution, tendency for trial and error, stating with low scale, flexibility, the simultaneous development of customers and products, and reducing the costs or affordable loss are the dominant bahaviours observed in this study. This provides valuable insights for scholars and potential entrepreneurs in regard to effective behavioural actions while starting a new business. https://jed.ut.ac.ir/article_65029_ab07090dd535ddbe692e95ec26087d4f.pdf